Director of Content & Content Marketing

New York City, United States · Marketing

Description

About Talkspace

Talkspace is the world's leading online therapy company and we’re on a mission to transform the face of mental health care by making therapy convenient, affordable and accessible to all.


Join us on this mission & you’ll be working with hard-working and tight-knit group of talented professionals that want to make a real, lasting difference in people’s lives.


Reporting to the Head of Marketing, the Director of Content will develop and execute a content marketing strategy that supports the company’s customer acquisition and customer retention needs (including both clinical and popular topics that fall under the umbrella of mental health).


Responsibilities

Source, edit, and organize a large volume of content on mental health topics

Serve as the Brand’s voice lead editor and curator

Write and produce relevant blogs, ebooks, videos, infographics, surveys, etc.

Manage the sourcing of content by contractors, an expert network, and internal sources

Analyze/report on content performance and ROI

Drive the distribution of content through existing channels, including support, email marketing, sales, social channels, etc.

Make sure all content aligns with helping customers achieve their goals and reflects the brand voice

Define a keyword strategy based on traffic, competition, etc.

Manage On page and off page SEO and linkbuilding

Manage site maps, Google webmaster tools, and other SEO tools

Manage internal inbound marketing team

Requirements

At least five years of experience writing, blogging and creating other types of content

Affinity to mental health care/psychology and a journalistic background a significant advantage

A proven track record of using a metrics-based approach to growing content into a ROI-positive channel

Ability to manage a team and produce engaging content on a budget

Excellent communication skills, both written and spoken

Optimistic outlook and humble personality


Good to have

Video production and editing experience

Facebook ad copywriting experience

SEM ad copy writing experience

Benefits

Working from our Manhattan office conveniently based out of the original Studio 54 building in Hell’s Kitchen, you'll be part of a small but ambitious team that is transforming the face of mental healthcare. We have comprehensive health and dental benefits and are prepared to move quickly for the right candidate.

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